{"id":3120,"date":"2026-03-31T16:36:33","date_gmt":"2026-03-31T16:36:33","guid":{"rendered":"https:\/\/azan.com.vn\/blog\/bo-viec-luong-90-trieu-de-ban-hang-livestream-chang-trai-nang-thu-nhap-gap-doi-co-them-ca-qua-mang-ve.html"},"modified":"2026-04-16T18:46:43","modified_gmt":"2026-04-16T18:46:43","slug":"bo-viec-luong-90-trieu-de-ban-hang-livestream-chang-trai-nang-thu-nhap-gap-doi-co-them-ca-qua-mang-ve","status":"publish","type":"post","link":"https:\/\/azan.com.vn\/blog\/bo-viec-luong-90-trieu-de-ban-hang-livestream-chang-trai-nang-thu-nhap-gap-doi-co-them-ca-qua-mang-ve.html","title":{"rendered":"B\u1ecf vi\u1ec7c l\u01b0\u01a1ng 90 tri\u1ec7u \u0111\u1ec3 b\u00e1n h\u00e0ng livestream: Ch\u00e0ng trai n\u00e2ng thu nh\u1eadp g\u1ea5p \u0111\u00f4i, c\u00f3 th\u00eam c\u1ea3 “qu\u00e0 mang v\u1ec1”"},"content":{"rendered":"

Jotham Lim, 33 tu\u1ed5i, l\u00e0m ngh\u1ec1 b\u00e1n h\u00e0ng livestream to\u00e0n th\u1eddi gian t\u1ea1i Singapore. Anh chia s\u1ebb v\u1edbi Business Insider v\u1ec1 h\u00e0nh tr\u00ecnh b\u1ecf vi\u1ec7c c\u0169 v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c thu nh\u1eadp g\u1ea5p \u0111\u00f4i nh\u1edd c\u00f4ng vi\u1ec7c m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a Lim.<\/p>\n

\n
\"B\u1ecf<\/p>\n

B\u1ecf vi\u1ec7c thu nh\u1eadp cao chuy\u1ec3n sang TikTok<\/b><\/h2>\n

T\u00f4i t\u1eebng l\u00e0m vi\u1ec7c to\u00e0n th\u1eddi gian cho m\u1ed9t m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u1edbn nh\u1ea5t Singapore.<\/p>\n

K\u1ec3 t\u1eeb th\u00e1ng 10\/2022, t\u00f4i \u0111\u00e3 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp nh\u01b0 m\u1ed9t ngh\u1ec1 tay tr\u00e1i. T\u00f4i l\u00ean s\u00f3ng livestream TikTok Shop b\u00e1n m\u1ecdi th\u1ee9 t\u1eeb tivi, m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed \u0111\u1ebfn m\u00e1y t\u00ednh cho ng\u01b0\u1eddi xem.<\/p>\n

V\u00e0o th\u00e1ng 10 n\u0103m nay, t\u00f4i nh\u1eadn ra m\u00ecnh ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n b\u1eb1ng c\u1ea3 c\u00f4ng vi\u1ec7c ch\u00ednh v\u00e0 c\u00f4ng vi\u1ec7c ph\u1ee5 c\u1ed9ng l\u1ea1i. M\u1ee9c l\u01b0\u01a1ng c\u1ee7a t\u00f4i \u1edf c\u00f4ng vi\u1ec7c c\u0169 l\u00e0 kho\u1ea3ng 5.500 SGD (h\u01a1n 90 tri\u1ec7u \u0111\u1ed3ng).<\/p>\n

V\u00ec \u0111\u00e3 qu\u00e1 m\u1ec7t m\u1ecfi khi ph\u1ea3i ph\u00e2n chia s\u1ef1 t\u1eadp trung cho c\u1ea3 hai, t\u00f4i ngh\u0129 \u0111\u00e3 \u0111\u1ebfn l\u00fac chuy\u1ec3n sang b\u00e1n h\u00e0ng livestream to\u00e0n th\u1eddi gian.<\/p>\n

M\u1ed9t bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp th\u00f4ng th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb hai \u0111\u1ebfn b\u1ed1n gi\u1edd, v\u1edbi kho\u1ea3ng 20 \u0111\u1ebfn 400 ng\u01b0\u1eddi xem c\u00f9ng l\u00fac – t\u1ed5ng c\u1ed9ng t\u1eeb 1.400 \u0111\u1ebfn 7.000 ng\u01b0\u1eddi xem.<\/p>\n

Trong th\u1eddi gian \u0111\u00f3, t\u00f4i th\u01b0\u1eddng l\u00e0m m\u1ed9t m\u00ecnh v\u00e0 n\u00f3i chuy\u1ec7n kh\u00f4ng ng\u1eebng ngh\u1ec9. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh bao g\u1ed3m m\u00f4 t\u1ea3 c\u00e1c giao d\u1ecbch, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi – v\u1ec1 c\u1ea3 b\u1ea3n th\u00e2n t\u00f4i v\u00e0 s\u1ea3n ph\u1ea9m t\u00f4i \u0111ang b\u00e1n \u2013 v\u1edbi n\u0103ng l\u01b0\u1ee3ng tr\u00e0n \u0111\u1ea7y.<\/p>\n

Trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u1eeb khi nh\u1ea5p v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u1ebfn thanh to\u00e1n, ng\u01b0\u1eddi xem v\u1eabn nghe th\u1ea5y gi\u1ecdng n\u00f3i c\u1ee7a t\u00f4i. M\u1ecdi th\u1ee9 th\u1ef1c s\u1ef1 tr\u1ef1c di\u1ec7n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00ecnh l\u00e0m, t\u00f4i \u0111\u01b0\u1ee3c tr\u1ea3 ph\u00ed xu\u1ea5t hi\u1ec7n t\u1eeb 500-800 SGD\/h v\u00e0 c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng hoa h\u1ed3ng cho m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng – th\u01b0\u1eddng t\u1eeb 15 \u0111\u1ebfn 30% gi\u00e1 c\u1ee7a m\u1eb7t h\u00e0ng \u0111\u00f3. <\/p>\n

C\u1ed9ng l\u1ea1i, t\u00f4i nh\u1eadn t\u1eeb 1.000-3.000 SGD (20-50 tri\u1ec7u \u0111\u1ed3ng) cho m\u1ed9t phi\u00ean k\u00e9o d\u00e0i hai gi\u1edd.<\/p>\n

\n
\"B\u1ecf<\/p>\n

Ni\u1ec1m vui khi b\u00e1n h\u00e0ng livestream<\/b><\/h2>\n

Ng\u01b0\u1eddi xem s\u1ebd b\u1ecf qua khi b\u1ea1n t\u1ecf ra ch\u1eafc l\u00e9p v\u00e0 g\u1ea1 g\u1eabm qu\u00e1 \u0111\u00e0 v\u1edbi h\u1ecd.<\/p>\n

Thay v\u00e0o \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ea7n s\u1ef1 li\u00ean t\u1ee5c ph\u1ea3n h\u1ed3i v\u00e0 gi\u1eef cho m\u1ecdi th\u1ee9 lu\u00f4n chuy\u1ec3n \u0111\u1ed9ng. Ngay c\u1ea3 khi b\u1ea1n \u0111ang khoe s\u1ea3n ph\u1ea9m, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 ch\u1ec9 c\u1ee9 th\u1ebf tr\u01b0ng ra. B\u1ea1n c\u1ea7n ph\u1ea3i c\u1ea7m n\u00f3, c\u1ea3m nh\u1eadn, th\u00e1o r\u1eddi v\u00e0 l\u00e0m cho qu\u00e1 tr\u00ecnh n\u00e0y tr\u1edf n\u00ean th\u00fa v\u1ecb.<\/p>\n

T\u00f4i nh\u1eadn th\u1ea5y vi\u1ec7c \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc c\u1ee7a tr\u00f2 r\u00fat g\u1ed7 s\u1ebd gi\u00fap ng\u01b0\u1eddi xem t\u01b0\u01a1ng t\u00e1c v\u00e0 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m. T\u00f4i s\u1ebd h\u1ecfi ng\u01b0\u1eddi xem m\u1ed9t c\u00e2u h\u1ecfi v\u00e0 v\u1edbi m\u1ed7i c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang, t\u00f4i s\u1ebd k\u00e9o m\u1ed9t thanh g\u1ed7 ra cho \u0111\u1ebfn khi th\u00e1p s\u1ee5p \u0111\u1ed5.<\/p>\n

C\u00e1i hay c\u1ee7a TikTok Shop l\u00e0 trong khi ph\u00e1t tr\u1ef1c ti\u1ebfp, b\u1ea1n s\u1ebd nh\u00ecn v\u00e0o trang t\u1ed5ng quan c\u00f3 t\u1ea5t c\u1ea3 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 th\u1eddi l\u01b0\u1ee3ng ng\u01b0\u1eddi xem, th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 nh\u1eefng g\u00ec h\u1ecd \u0111ang mua. V\u00ec v\u1eady, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 \u0111i\u1ec1u g\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u g\u00ec kh\u00f4ng.<\/p>\n

Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi xem th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00ec \u00edt quan t\u00e2m h\u01a1n.<\/p>\n

H\u1ecd c\u00f3 th\u1ec3 h\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi kh\u00e1 s\u00e2u s\u1eafc nh\u01b0 “B\u1ea1n c\u00f3 \u0111ang d\u00f9ng m\u00f3n \u0111\u1ed3 n\u00e0y kh\u00f4ng?”. V\u00e0 m\u1ed9t s\u1ed1 k\u1ebb ch\u1ecdc ph\u00e1 tr\u00ean m\u1ea1ng xu\u1ea5t hi\u1ec7n ch\u1ec9 \u0111\u1ec3 bu\u00f4ng nh\u1eefng l\u1eddi l\u0103ng m\u1ea1.<\/p>\n

Gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec1u n\u00e0y theo c\u00e1ch th\u00fa v\u1ecb l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00f4ng vi\u1ec7c. T\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi xem r\u1ea5t th\u00edch khi b\u1ea1n mang \u0111\u1ebfn s\u1ef1 k\u1ecbch t\u00ednh v\u00e0 \u0111\u00e1p tr\u1ea3 nh\u1eefng k\u1ebb tr\u00eau ch\u1ecdc.<\/p>\n

\n
\"B\u1ecf<\/p>\n

Thu nh\u1eadp g\u1ea5p \u0111\u00f4i<\/b><\/h2>\n

Tr\u01b0\u1edbc m\u1ed7i bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp, t\u00f4i \u0111\u1ec1u th\u1ea3o lu\u1eadn v\u1edbi c\u00f4ng ty \u0111ang thu\u00ea m\u00ecnh \u0111\u1ec3 hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c chi\u1ebft kh\u1ea5u m\u00e0 h\u1ecd \u0111ang \u00e1p d\u1ee5ng cho s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

C\u00f3 th\u1ec3 m\u1ea5t t\u1edbi m\u1ed9t th\u00e1ng \u0111\u1ec3 hi\u1ec3u r\u00f5 c\u00e1c chi ti\u1ebft nh\u01b0 giao d\u1ecbch l\u00e0 g\u00ec, s\u1ea3n ph\u1ea9m n\u00e0o s\u1ebd b\u00e1n v\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a lu\u1ed3ng ph\u00e1t ra sao.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd r\u1ebb h\u01a1n t\u1eeb 5 \u0111\u1ebfn 30% so v\u1edbi c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c. Nh\u1eefng gi\u1ea3m gi\u00e1 n\u00e0y ch\u1ec9 k\u00e9o d\u00e0i trong su\u1ed1t th\u1eddi gian ph\u00e1t tr\u1ef1c tuy\u1ebfn.<\/p>\n

\n
\"B\u1ecf<\/p>\n

Thu nh\u1eadp c\u1ee7a t\u00f4i \u0111\u00e3 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i k\u1ec3 t\u1eeb khi r\u1eddi b\u1ecf c\u00f4ng vi\u1ec7c c\u0169, nh\u01b0ng t\u00f4i lo thu nh\u1eadp s\u1ebd ch\u1ec9 mang t\u00ednh th\u1eddi v\u1ee5<\/p>\n

T\u00f4i d\u00e0nh t\u1eeb hai \u0111\u1ebfn m\u01b0\u1eddi m\u1ed9t gi\u1edd m\u1ed7i ng\u00e0y \u0111\u1ec3 ph\u00e1t tr\u1ef1c ti\u1ebfp, k\u1ec3 c\u1ea3 v\u00e0o cu\u1ed1i tu\u1ea7n, t\u00f9y thu\u1ed9c v\u00e0o c\u00f4ng ty t\u00f4i l\u00e0m vi\u1ec7c c\u00f9ng.<\/p>\n

C\u00f4ng s\u1ee9c t\u00f4i b\u1ecf ra \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p. V\u00e0o th\u00e1ng 11, t\u00f4i \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c g\u1ea7n g\u1ea5p b\u1ed1n l\u1ea7n s\u1ed1 ti\u1ec1n t\u1eebng c\u00f3 \u1edf c\u00f4ng vi\u1ec7c c\u0169. V\u00e0 trong th\u00e1ng 12, t\u00f4i \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n g\u1ea5p \u0111\u00f4i.<\/p>\n

Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u lu\u1ed3ng ph\u00e1t tr\u1ef1c ti\u1ebfp l\u1edbn g\u1eafn li\u1ec1n v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n theo m\u00f9a.<\/p>\n

Nh\u1eefng ng\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng, nh\u01b0 11.11 ho\u1eb7c 12.12, Th\u1ee9 S\u00e1u \u0110en v\u00e0 Cyber Monday, v\u1edbi h\u00e0ng gi\u1edd ph\u00e1t tr\u1ef1c tuy\u1ebfn kh\u00f4ng ng\u1eebng ngh\u1ec9. M\u1ed9t s\u1ed1 l\u1ea7n ph\u00e1t c\u1ee7a t\u00f4i k\u00e9o d\u00e0i \u0111\u1ebfn 3 gi\u1edd s\u00e1ng v\u00ec ng\u01b0\u1eddi xem v\u1eabn tr\u1ef1c tuy\u1ebfn v\u00e0 mu\u1ed1n ti\u1ebfp t\u1ee5c mua.<\/p>\n

Tuy nhi\u00ean, t\u00f4i kh\u00f4ng h\u1ed1i h\u1eadn khi b\u1ecf vi\u1ec7c \u1edf c\u00f4ng ty. L\u00e0 m\u1ed9t ng\u01b0\u1eddi tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng v\u00e0 th\u00edch n\u00f3i chuy\u1ec7n, c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i mang l\u1ea1i cho t\u00f4i nhi\u1ec1u quy\u1ec1n t\u1ef1 ch\u1ee7 h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n

<\/p>\n<\/div>\n<\/figure>\n<\/div>\n<\/figure>\n<\/div>\n<\/figure>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

B\u1ecf vi\u1ec7c t\u1ea1i t\u1eadp \u0111o\u00e0n ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u1edbn, ch\u00e0ng trai b\u00e1n h\u00e0ng livetream \u0111\u1ebfn 3h s\u00e1ng. Thu nh\u1eadp c\u1ee7a anh cao g\u1ea5p \u0111\u00f4i, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i ni\u1ec1m vui v\u00e0 quy\u1ec1n t\u1ef1 ch\u1ee7.<\/p>\n","protected":false},"author":2,"featured_media":4331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[702,24,703],"class_list":["post-3120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-huu-ich","tag-cham-soc-suc-khoe","tag-loc-khong-khi","tag-thu-nhap-cao"],"_links":{"self":[{"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=3120"}],"version-history":[{"count":1,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3120\/revisions"}],"predecessor-version":[{"id":3182,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/posts\/3120\/revisions\/3182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/media\/4331"}],"wp:attachment":[{"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=3120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=3120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=3120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}