{"id":4509,"date":"2026-04-26T15:37:25","date_gmt":"2026-04-26T15:37:25","guid":{"rendered":"https:\/\/azan.com.vn\/blog\/e-am-giua-luc-thi-truong-khat-xe.html"},"modified":"2026-04-26T15:37:25","modified_gmt":"2026-04-26T15:37:25","slug":"e-am-giua-luc-thi-truong-khat-xe","status":"publish","type":"post","link":"https:\/\/azan.com.vn\/blog\/e-am-giua-luc-thi-truong-khat-xe.html","title":{"rendered":"\u1ebe \u1ea9m gi\u1eefa l\u00fac th\u1ecb tr\u01b0\u1eddng “kh\u00e1t” xe"},"content":{"rendered":"

Ngh\u1ecbch l\u00fd tr\u00ean th\u1ecb tr\u01b0\u1eddng \u00f4t\u00f4 hi\u1ec7n nay l\u00e0 nhi\u1ec1u m\u1eabu xe “hot” c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng \u0111ang khan h\u00e0ng, c\u00f2n kh\u00f4ng \u00edt m\u1eabu xe kh\u00e1c th\u00ec \u1ebf \u1ea9m d\u00f9 h\u00e3ng v\u00e0 \u0111\u1ea1i l\u00fd m\u1ea1nh tay gi\u1ea3m gi\u00e1, t\u0103ng \u01b0u \u0111\u00e3i.<\/p>\n

Ch\u1eadt v\u1eadt t\u00ecm kh\u00e1ch<\/b><\/p>\n

Theo ghi nh\u1eadn c\u1ee7a ph\u00f3ng vi\u00ean, m\u1ed9t s\u1ed1 m\u1eabu xe c\u1ee7a Ford nh\u01b0 Everest, Explorer… d\u00f9 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 \u0111\u1ebfn v\u00e0i ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng m\u1ed7i chi\u1ebfc, h\u1ed7 tr\u1ee3 l\u1ec7 ph\u00ed tr\u01b0\u1edbc b\u1ea1 v\u00e0 t\u1eb7ng k\u00e8m g\u00f3i ph\u1ee5 ki\u1ec7n, b\u1ea3o hi\u1ec3m v\u1eadt ch\u1ea5t nh\u01b0ng v\u1eabn b\u00e1n ra kh\u00e1 ch\u1eadm. T\u01b0\u01a1ng t\u1ef1, Honda c\u0169ng ph\u1ea3i ch\u1eadt v\u1eadt t\u00ecm kh\u00e1ch h\u00e0ng v\u1edbi ch\u00ednh s\u00e1ch t\u1eb7ng g\u00f3i b\u1ea3o hi\u1ec3m v\u1eadt ch\u1ea5t, camera h\u00e0nh tr\u00ecnh, c\u1ea3m bi\u1ebfn l\u00f9i, phim c\u00e1ch nhi\u1ec7t, l\u00f3t s\u00e0n, vi\u1ec1n che m\u01b0a, b\u1ec7 b\u01b0\u1edbc ch\u00e2n…<\/p>\n

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Trong khi nhi\u1ec1u m\u1eabu xe \u0111ang \u201cch\u00e1y\u201d h\u00e0ng th\u00ec kh\u00f4ng \u00edt m\u1eabu b\u1ecb kh\u00e1ch h\u00e0ng th\u1edd \u01a1<\/p>\n

Kh\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng d\u00e0nh nhi\u1ec1u s\u1ef1 quan t\u00e2m nh\u01b0 Nissan, Suzuki, Mitsubishi, Isuzu, MG, Subaru… c\u0169ng ph\u1ea3i \u0111\u01b0a ra nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u01a1n c\u1eed, kh\u00e1ch mua xe Isuzu \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 40 tri\u1ec7u \u0111\u1ed3ng, t\u1eb7ng th\u00eam m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed, camera h\u00e0nh tr\u00ecnh, c\u1ea3m bi\u1ebfn \u00e1p su\u1ea5t l\u1ed1p. Volkswagen v\u1eeba ch\u00e0o b\u00e1n m\u1eabu SUV \u0111\u00f4 th\u1ecb m\u1edbi T-Cross t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1edbi gi\u00e1 b\u00e1n ch\u1ec9 kho\u1ea3ng 1 t\u1ec9 \u0111\u1ed3ng c\u00f9ng nhi\u1ec1u \u01b0u \u0111\u00e3i l\u00ean \u0111\u1ebfn 200 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 g\u00e2y ch\u00fa \u00fd. H\u00e3ng Suzuki h\u1ed7 tr\u1ee3 1 n\u0103m b\u1ea3o hi\u1ec3m v\u1eadt ch\u1ea5t, 100% l\u1ec7 ph\u00ed tr\u01b0\u1edbc b\u1ea1. H\u00e3ng Mitsubishi t\u1eb7ng camera l\u00f9i, camera 360 \u0111\u1ed9, b\u1ed9 ph\u1ee5 ki\u1ec7n, b\u1ea3o hi\u1ec3m v\u1eadt ch\u1ea5t, phi\u1ebfu nhi\u00ean li\u1ec7u tr\u1ecb gi\u00e1 10-30 tri\u1ec7u \u0111\u1ed3ng… Trong khi \u0111\u00f3, Subaru \u01b0u \u0111\u00e3i g\u1ea7n 200 tri\u1ec7u \u0111\u1ed3ng cho kh\u00e1ch mua xe Forester, bao g\u1ed3m 100% l\u1ec7 ph\u00ed tr\u01b0\u1edbc b\u1ea1, b\u1ea3o d\u01b0\u1ee1ng, m\u00e0n h\u00ecnh \u0111a ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, ngay c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng Toyota c\u0169ng c\u00f3 nhi\u1ec1u m\u1eabu xe \u1ebf \u1ea9m trong th\u1eddi gian d\u00e0i, ch\u1eb3ng h\u1ea1n Land Cruiser, Hiace, Granvia, Alphard. Nhi\u1ec1u m\u1eabu gi\u00e1 r\u1ebb c\u1ee7a h\u00e3ng n\u00e0y nh\u01b0 Wigo, Rush hay Avanza c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn, l\u01b0\u1ee3ng xe b\u00e1n ra r\u1ea5t th\u1ea5p.<\/p>\n

C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/b><\/p>\n

Nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn nhi\u1ec1u m\u1eabu xe lu\u00f4n \u1ebf \u1ea9m d\u00f9 th\u1ecb tr\u01b0\u1eddng \u0111ang “kh\u00e1t” xe l\u00e0 b\u1edfi kh\u1ea3 n\u0103ng c\u1ea1nh tranh kh\u00f4ng cao. Ch\u1eb3ng h\u1ea1n, m\u1eabu Toyota Wigo k\u00e9n kh\u00e1ch do kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c m\u1eabu xe kh\u00e1c c\u00f3 d\u1ea3i gi\u00e1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0 Hyundai Grand i10, Kia Morning hay VinFast Fadil. Ho\u1eb7c m\u1eabu Toyota Innova d\u00f9 t\u1eebng “l\u00e0m m\u01b0a l\u00e0m gi\u00f3” tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e1ch \u0111\u00e2y kho\u1ea3ng 10 n\u0103m nh\u01b0ng nay kh\u00f4ng c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi XL7, Xpander c\u00f3 nhi\u1ec1u ti\u1ec7n \u00edch, c\u00f4ng ngh\u1ec7 h\u01a1n v\u00e0 gi\u00e1 r\u1ebb h\u01a1n \u0111\u1ebfn 200-300 tri\u1ec7u \u0111\u1ed3ng\/chi\u1ebfc.<\/p>\n

Gi\u1edbi kinh doanh xe cho hay m\u1ed7i h\u00e3ng \u0111\u1ec1u c\u00f3 m\u1ed9t s\u1ed1 m\u1eabu chi\u1ebfn l\u01b0\u1ee3c v\u1edbi doanh s\u1ed1 d\u1eabn \u0111\u1ea7u, h\u00e0ng t\u1ed3n kho kh\u00f4ng nhi\u1ec1u, th\u1eadm ch\u00ed kh\u00f4ng \u0111\u1ee7 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u1edf m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m. Ng\u01b0\u1ee3c l\u1ea1i, h\u00e3ng n\u00e0o c\u0169ng c\u00f3 nh\u1eefng m\u1eabu ti\u00eau th\u1ee5 ch\u1eadm d\u00f9 ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i r\u1ea5t l\u1edbn. “C\u00e1c h\u00e3ng kh\u00f4ng th\u1ec3 ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng d\u00f2ng xe chi\u1ebfn l\u01b0\u1ee3c m\u00e0 lu\u00f4n ph\u1ea3i \u0111a d\u1ea1ng h\u00f3a c\u00e1c m\u1eabu xe nh\u1eb1m \u0111\u00e1p \u1ee9ng nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c h\u00e3ng kh\u00e1c theo t\u1eebng ph\u00e2n kh\u00fac. \u0110\u00f3 l\u00e0 l\u00fd do m\u1eb7c d\u00f9 s\u1ee9c mua ch\u1eadm nh\u01b0ng nhi\u1ec1u h\u00e3ng v\u1eabn s\u1ea3n xu\u1ea5t c\u00e1c m\u1eabu xe kh\u00f4ng th\u1eadt s\u1ef1 h\u1ea5p d\u1eabn th\u1ecb tr\u01b0\u1eddng” – \u00f4ng B\u00f9i Thanh Tu\u1ea5n, ph\u1ee5 tr\u00e1ch kinh doanh \u0111\u1ea1i l\u00fd \u00f4t\u00f4 \u1edf TP Th\u1ee7 \u0110\u1ee9c (TP HCM), l\u00fd gi\u1ea3i.<\/p>\n

Theo \u00f4ng Trang Ho\u00e0ng Long, ch\u1ee7 showroom \u00f4t\u00f4 Thi\u00ean Minh Saigon, \u0111a ph\u1ea7n kh\u00e1ch mua xe \u0111\u1ec1u ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, c\u00f3 ti\u1ebfng l\u00e2u n\u0103m. B\u1edfi th\u00f4ng th\u01b0\u1eddng nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c h\u00e3ng n\u00e0y c\u00f3 \u0111\u1ed9 b\u1ec1n cao; chi ph\u00ed s\u1eeda ch\u1eefa th\u1ea5p; d\u1ec5 t\u00ecm ph\u1ee5 t\u00f9ng ho\u1eb7c linh ki\u1ec7n; kh\u00f4ng b\u1ecb m\u1ea5t gi\u00e1 nhi\u1ec1u sau th\u1eddi gian s\u1eed d\u1ee5ng… Do v\u1eady, d\u1ec5 hi\u1ec3u v\u00ec sao nhi\u1ec1u m\u1eabu c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng m\u1ea1nh th\u01b0\u1eddng c\u00f3 t\u1ed3n kho l\u1edbn, ph\u1ea3i b\u00e1n “x\u1ea3” h\u00e0ng v\u1edbi ch\u00ednh s\u00e1ch gi\u1ea3m gi\u00e1 h\u1ea5p d\u1eabn.<\/p>\n

Ti\u00eau th\u1ee5 \u00f4t\u00f4 th\u00e1ng 5 t\u0103ng 3,4%<\/b><\/p>\n

T\u1ed5ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u00f4t\u00f4 trong th\u00e1ng 5 \u0111\u1ea1t 43.816 chi\u1ebfc, t\u0103ng nh\u1eb9 3,4% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3, theo s\u1ed1 li\u1ec7u c\u1ee7a Hi\u1ec7p h\u1ed9i C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4t\u00f4 Vi\u1ec7t Nam (VAMA). Doanh s\u1ed1 n\u00e0y t\u0103ng m\u1ea1nh \u0111\u1ebfn 71% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/p>\n

C\u0169ng theo VAMA, l\u01b0\u1ee3ng xe du l\u1ecbch b\u00e1n ra trong th\u00e1ng 5 v\u1eeba qua l\u00e0 35.210 chi\u1ebfc, t\u0103ng 5% so v\u1edbi th\u00e1ng 4; xe th\u01b0\u01a1ng m\u1ea1i \u0111\u1ea1t doanh s\u1ed1 7.929 chi\u1ebfc, gi\u1ea3m 0,8%, xe chuy\u00ean d\u1ee5ng b\u00e1n ra 677 chi\u1ebfc, gi\u1ea3m 13%.<\/p>\n

\u0110\u1ed1i v\u1edbi xe l\u1eafp r\u00e1p trong n\u01b0\u1edbc, c\u00f3 25.580 chi\u1ebfc \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 trong th\u00e1ng 5 v\u1eeba qua, t\u0103ng 1% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. T\u1ed5ng l\u01b0\u1ee3ng xe nh\u1eadp kh\u1ea9u nguy\u00ean chi\u1ebfc \u0111\u01b0\u1ee3c b\u00e1n ra l\u00e0 18.236 chi\u1ebfc, t\u0103ng 7% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc.<\/p>\n

T\u00ednh chung 5 th\u00e1ng \u0111\u1ea7u n\u0103m, t\u1ed5ng l\u01b0\u1ee3ng xe c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean VAMA b\u00e1n ra t\u0103ng 39% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Trong \u0111\u00f3, xe du l\u1ecbch t\u0103ng 57%, xe th\u01b0\u01a1ng m\u1ea1i gi\u1ea3m 5% v\u00e0 xe chuy\u00ean d\u1ee5ng t\u0103ng 21%.<\/p>\n

Ri\u00eang C\u00f4ng ty TNHH Kinh doanh Th\u01b0\u01a1ng m\u1ea1i v\u00e0 D\u1ecbch v\u1ee5 VinFast \u0111\u1ea1t doanh s\u1ed1 3.050 xe trong th\u00e1ng 5, t\u0103ng 25,6% so v\u1edbi th\u00e1ng 4. Trong \u0111\u00f3, c\u00f3 1.909 xe Fadil, 425 xe Lux A2.0, 268 xe Lux SA2.0 v\u00e0 ti\u1ebfp t\u1ee5c b\u00e0n giao 448 xe VF e34 cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 th\u00e1ng th\u1ee9 3 li\u00ean ti\u1ebfp l\u01b0\u1ee3ng \u00f4t\u00f4 \u0111i\u1ec7n VF e34 b\u00e0n giao cho kh\u00e1ch h\u00e0ng \u0111\u1ea1t h\u01a1n 400 xe.<\/p>\n

\u1ee8ng d\u1ee5ng g\u1ecdi xe t\u00ecm m\u1ecdi c\u00e1ch gi\u1eef ch\u00e2n t\u00e0i x\u1ebf c\u00f4ng ngh\u1ec7<\/p><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0110a ph\u1ea7n m\u1eabu xe kh\u00f3 ti\u00eau th\u1ee5 \u0111\u1ec1u c\u00f3 t\u00ednh c\u1ea1nh tranh k\u00e9m ho\u1eb7c \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng m\u1ea1nh<\/p>\n","protected":false},"author":2,"featured_media":4510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[853,873,870,869,876,768,24,868,56,871,874,872,875],"class_list":["post-4509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-huu-ich","tag-camera-hanh-trinh","tag-canh-tranh-khoc-liet","tag-da-phuong-tien","tag-goi-phu-kien","tag-kinh-doanh-thuong-mai","tag-le-phi-truoc-ba","tag-loc-khong-khi","tag-thi-truong-oto","tag-thu-hut-khach-hang","tag-thuong-hieu-noi-tieng","tag-xe-chuyen-dung","tag-xe-e-am","tag-xe-thuong-mai"],"_links":{"self":[{"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/posts\/4509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=4509"}],"version-history":[{"count":0,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/posts\/4509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/media\/4510"}],"wp:attachment":[{"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=4509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=4509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azan.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=4509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}